summarys

TV roles : Matt Wells
Increase in representation of ethnic minority groups in TV soaps and dramas.eg Eastenders and Casuality.However, often present one sided and simplistic picture of Britains racial problemsLord Ouselet claims "Where are the black and minity ethnic exectutives, directors,commissioning editors, programme makers? Why is it still so white at the top"Andrea Wonfor - creative director of Granada TV said that it will take time for ethnic minority groups to work at higher level jobs, similar to how it took women time to "rise to the top"

Subcontinental Chsnge by Nitin Sawhney
Increase of 2nd and 3rd generation of British Asians.Asians expressing their identity through music, artists such as Cornershop,Asian Dub foundation, Joi Sona Fariq and Talvin Singh.These groups were first categorized as "Asian Underground""undergoing a cultural and artistic revolution" - eg Goodness Gracious Me ( first asian comedy to be recognised form the BBC)success of Bombay Dreams.The Guru, Bend it like Beckham and Monsoon wedding all recieved mainstream support.

The colour of Money : Anjna Raheja
7.9% of the population is from ethnic minorities, but the advertising industry does not reflect this.whether this is in terms of employment or targetting clients.the 2nd and 3rd generation of ethnic minority are thought to be brand conscious, technologically savvy and proud of their culture - strong consumer.72% of south asian community live in pay tv homes compared to only 39% of the uk population as a whole and 74% have a mobile phone compared to 69% indicating that ethnic minority not necessarily deprived or less better off.Also increase of south asian channels, 18 dedicated tb channels,6 commerial radio stations.

How Entertainment has Changed : Alex Webb
Films like Bend it like Beckham prove UK's multicultural entertainment has become mainstream.78% from poll votes suggest that ethnic minority groups are better represented now.73% of black people, and 67% of asians also say that things have improved.Greg Dyke - BBC's coporation - "hideously white"However, britiain still has "someway to go" as this is not the same in off screen roles e.g. 54% ofblack people and 57% of asians beleive it is harder to get a job in the media.